PROVIDENCE, R.I. — The graphic designer who gained fame for his “I Love NY” logo in the 1970s has crafted a new logo and slogan for Rhode Island meant to evoke the ocean, artistry, uniqueness and the hip youthfulness of the capital city along with the warmth of local communities: “Rhode Island: Cooler & Warmer.” On Monday evening before the Rhode Island Commerce Corporation, key members of the design team hired in the fall under a $5-million contract will talk about their efforts to create a compelling message. Their goal is to attract people to visit. (Journal)
Cooler & Warmer. A couple different color oranges and blue because, you know, the ocean. Words around the box. Isn’t that a clever idea that a local kid came up with to really inspire the local artists and support their work. Oh wait, WE PAID 5 MILLION DOLLARS FOR A BOX AND TWO WORDS I USE TO DESCRIBE WHEN I PEE IN A POOL.
Talk about coasting for this graphic designer off a one hit wonder. Literally just threw this design out there with a bunch of buzz words and proabably dropped the phrases that people eat up like “evoke the ocean, warmth of community, youthfulness of the capital city.” He probably had that boardroom swooning over his plan and finished it with a “oh, you guys know that I Love NY logo from not too long ago? Yeah that was all me, just a visionary and his boxes.” I wish I could just Microsoft Paint logos for states with elementary level adjectives on the edges to make money hand over fist.
Hawaii- Edgy Palm Trees. “We’re Hawaii, ever heard of it?”
Florida- An Edgy Orange. “You old? Come on down!”
Nebraska- An Edgy Piece of Corn. “Tornado Alley, Baby”
Arizona- An Edgy Cactus. “Why Yes We Do Have A Hockey Team”
Alabama- An Edgy Pic Of Nick Saban. “Tide, Championships, Cousins”